Millbry Hill plays a key role in celebration of innovation at BETA International 2017

BETA judge Serena Jones

BETA judge Serena Jones

MILLBRY Hill retail director Serena Jones was one of those tasked with judging craftsmanship, design, technology and invention when a range of new products was put under the spotlight at the 2017 BETA International Innovation Awards.

Serena was one of a team of industry experts to make up the judging panel, all handpicked for their equestrian experience.

Winning products came from Musto, Trilanco, Stable & Barn, Keratex Hoofcare, Rockfish, Harry Hall, Cryochaps, Doggy Bag, Scruffs, Kask Spa, Ariat Europe, Neue Schule and Salamo.

Serena said: “There are some amazing new products out there and we had a challenging time deciding the winners.

“One of my personal favourites is the new Masta Protechmasta infrared rug which reflects infrared rays back into the horse’s body, gently increasing blood flow, helping to detoxify and promote healing.

“It’s incredibly lightweight making it ideal for travelling and is sure to appeal to riders at all levels.”

Serena was also hugely impressed by GastroKind from Trilanco – a supplement that supports the medial treatment of equine gastric ulcers, helping to enhance recovery time.

Claire Thomas, BETA international organiser, said: “Creating an item that is truly innovative is certainly not easy, but the entries clearly reflected the impressive amount of work that has gone into delivering something that can be described as such.

“Congratulations to all those who won an award and to everyone who entered the competition – there are certainly some fantastic products out there!”

Millbry Hill is part of the Armstrong Richardson group, one of the oldest family-run companies in the UK serving the equestrian community. Serena is the third generation of the Jones family involved with the business, which has four stores across North Yorkshire and Cumbria.

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